All 101 Business Topics in Success Cards
Success Cards covers 101 business topics, one per card. Together they work like an MBA in a box: a complete checklist of what to think through when you start, run, and grow a company.
Card numbers follow the order in the deck. They are grouped here by theme so you can find what you need. Linked topics have an expert interview on the blog.
Starting and validating a business
- 1Success
- 2Market Research
- 3Problem Statement
- 4Customer Interviews
- 5Naming
- 6Surveys
- 7Feasibility Analysis
- 8Bootstrapping
- 9Commitment
- 10Business Registration
- 13Investment Budget
- 14Market Legalities
- 20Minimum Viable Product
- 22Early Traction
Strategy and planning
- 15Strategic Planning
- 29Exit Strategy
- 30Acceleration Programs
- 31Mission & Vision Statements
- 46Competition
- 78Goal Setting
- 80Risk Mitigation
- 89Trend Analysis
- 95Simplification
- 99Internal Operating Principles
- 100Organizational Structure
- 101Pivoting
Funding, finance, and pricing
- 17Investor Deck
- 18Funding Sources
- 32Monetization
- 36Accounting
- 37Financial Statements
- 57Pricing
- 91Cost Cutting
Brand and marketing
- 11Your Story
- 12Elevator Pitch
- 21Design
- 23Target Market
- 24Key Messaging
- 25Brand Style Guide
- 26Tagline
- 27Logo
- 28A/B Testing
- 44Website
- 45Writing Copy
- 47Search Engine Optimization
- 48Advertising
- 49Blogging
- 50Videos
- 51Social Media Marketing
- 52Specials
- 53Events
- 54Personal Brand
- 55Publicity
- 59Reviews & Testimonials
Sales, customers, and partnerships
- 19Business Relationships
- 33Distribution
- 34Business-to-Business Selling
- 35Partnerships
- 38Delighting Customers
- 40Gamification
- 41Add-ons
- 56Customer Feedback
- 58Selling
- 65Community
- 66Customer Service
- 67Evangelists
- 73Acquisition
- 76Relationship Database
- 83Word of Mouth
- 84Negotiation
Legal and intellectual property
- 39Patents
- 42Copyright
- 43Trademark
- 94Terms of Use & Privacy Policy
Team and leadership
- 16Cofounders
- 60Recruiting
- 61Hiring
- 62Employees
- 63Independent Contractors
- 64Advisors
- 69Employee Happiness
- 70Team Maximization
- 71Leadership
- 72Management
- 81Communication
Operations and systems
- 68Analytics
- 74Working Hours
- 75Location
- 77Social Responsibility
- 79Information Intake
- 82Systematization
- 96Accessibility
Mindset and wellbeing
- 85Saying No
- 86Stillness
- 87Motivation
- 88Self Care
- 90Dreaming
- 92Inspiration
- 93Enjoying Work
- 97Overcoming Obstacles
- 98Wisdom
How to use this list
Use it as a checklist for your business plan, or look for the topics you have been putting off. To work with a topic in depth, draw its card and answer the questions, or try it as a business oracle deck.