Business Guides

Expert interviews and practical advice for entrepreneurs, each going deeper on a topic from the deck.

Unlocking Business Innovation: An Interview with Game Designer Jesse Schell

Game designer Jesse Schell shares how The Art of Game Design and A Deck of Lenses use questions to solve problems, and how those ideas apply to business.

How to Manage Your Personal Brand: Expert Interview with Natalya Michelle (Card #54)

Natalya Michelle explains why your personal brand is your story, how founders shape how their business is seen, and how to stay authentic and professional.

How to Systematize a Business: Expert Interview with Sam Carpenter (Card #82)

Work the System author Sam Carpenter explains how to see your business as a set of separate systems, then fix, delegate, automate, or remove what isn't working.

How to Sell to a Business: Expert Advice from Brent Meredith (Card #34)

B2B sales expert Brent Meredith explains how to find the buyer with the most pain, win an internal champion, run better meetings, and land a first deal.